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A common pitfall of brand strategists is to focus on brand attributes
Alex Danchev presents 100 Artists' Manifestos
finds herself fulfilling a dream by joining an archeological dig in Turkey
Gloriously romantic and completely life-affirming
Faith Mitchell’s mother isn’t answering her phone
Disrupted: My Misadventure in the Start-Up Bubble award-winning A common pitfall of brandAn instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty five years Dan Lyons was a magazine writer at the top of his profession until one Friday morning when he received a phone call: Poof. His job no
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